--- title: 🎨 AI's creative coup description: Is AI coming for creative jobs? image: https://weekly.talivity.com/hubfs/Imported_Blog_Media/v2jpg.jpg --- [Skip to content](https://weekly.talivity.com/p/ais-creative-coup#main-content) [![The Talivity Weekly - left justify@300x](https://weekly.talivity.com/hs-fs/hubfs/talivity/logos/The%20Talivity%20Weekly%20-%20left%20justify@300x.png?width=250&height=52&name=The%20Talivity%20Weekly%20-%20left%20justify@300x.png "The Talivity Weekly - left justify@300x")](https://www.talivity.com/) - [Subscribe](https://resources.talivity.com/newsletters) # 🎨 AI's creative coup by [Admin](https://weekly.talivity.com/author/admin) on June 27, 2024 - [Subscribe to This Newsletter](https://resources.talivity.com/newsletters)   👋** Hey there, TA folks!** You can be assured this is a real email. Why do we mention it? Because 39% of HR managers post “ghost” job listings. Yep. According to [a recent survey](https://www2.staffingindustry.com/Editorial/Daily-News/39-of-hiring-managers-report-fake-job-listings-report-says-69769?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) of 649 HR pros: 67% post them to appear open to external talent, 62% to make workers feel replaceable, and 59% to simply collect resumes and contact them at a later date. Just in case it needs to be said, it should be absolutely clear—this is NOT a recommended practice. Questions? Comments? Feedback? Reply to this email, we’d love to hear from you. **— Team** **[RecruitmentMarketing.com](https://RecruitmentMarketing.com?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)**✨ *P.S. You won’t find us in your inbox next week—we’ll be out of the office celebrating the holiday. Happy 4th of July!*   ***Today’s edition is a 3-minute read. Here’s what to expect*****👇** 🗞️ *Is AI taking creative jobs?* 🌎️ *Americans aren’t using all their PTO* 💰️ *KarmaCheck announces Series B* 💻 *TA roles at Discord, Figma, SKIMS* 💼 *Layoffs at PayPal, Moovit* *Did someone forward you this email?* *[Subscribe here](https://weekly.talivity.com/subscribe)*📥️   **NEWS** ## **One Thing You Should Know This Week** Forbes: Generative AI As A Killer Of Creative Jobs? Hold That Thought. [![](https://weekly.talivity.com/hubfs/Imported_Blog_Media/v2jpg.jpg)](https://recruitmentmarketing.com?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) Is AI going to take creative jobs? It’s likely. But how many, and how long it will take, is up for debate. 👉️ **Why this matters.** **OpenAI** CTO **Mira** **Murati** raised both eyebrows and headlines by suggesting that AI will replace creative jobs that “maybe shouldn’t have been there in the first place.” No surprise that the CTO of the world’s most visible AI company would be bullish on AI, but her remarks caused outrage amongst artists worldwide. 🧑‍🎨 **The other side.** Artists—many of whom have had their works fed to these AI models to make them so smart—believe that AI will take jobs and discourage real creativity. 💼 **What this means for TAs.** Oddly enough, the surge in AI [has caused a 40% increase](https://www.prnewswire.com/news-releases/freelance-hiring-by-advertising-agencies-increases-by-40-reveals-worksome-data-302173659.html?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) in freelance work at creative agencies. It’s not entirely clear if this is because of job losses in the field or if the work being posted is to assist, correct, or otherwise tweak AI-generated work. ⚡️ **Going deeper.** AI was the hot topic at the **Cannes Lions Festival of Creativity** this year (long name! Could use AI to shorten it!), with those in favor of the technology, such as **Erik Hawkins**, **Meta’s** VP of Global Partners, espousing how companies saw a 22% return on every marketing dollar spent using Meta’s AI tools.  🌊 **Our take.** Just like any emerging technology, AI will create new opportunities while replacing old ones. But time will tell what these jobs are and how this will shake out. We’re at the beginning of a big wave. 💡 **Of note.**  **Adobe** VP **Deepa Subramaniam**—whose company made $19 billion in 2023 thanks in large part to their Creative Cloud products, which recently added generative AI features—believes we're currently living in a "golden age of creativity and design.” 📥️ **Read more in** [**Forbes**](https://www.forbes.com/sites/joemckendrick/2024/06/23/generative-ai-as-a-killer-of-creative-jobs-hold-that-thought/?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)   **NUMBERS** ## **Numbers That’ll Make You Think** - **260** — The number of McNuggets that a **McDonald’s** AI cashier thought should be in one order, prompting the company to shut down their AI ordering system after three years of testing ([New York Times](https://www.nytimes.com/2024/06/21/business/mcdonalds-ai-drive-thru-white-castle.html?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - **10%** — The percentage of CHROs who prioritize promotion eligibility for on-site workers over remote and hybrid workers ([The Conference Board](https://www.prnewswire.com/news-releases/survey-hybrid-and-remote-work-wont-hurt-your-wallet-right-now-but-it-might-hurt-your-career-302179222.html?utm_campaign=hrb&utm_medium=newsletter&utm_source=morning_brew)) - **70%** — The percentage of registered voters aged 18-29 who say that it’s harder to find a new job than it was in the past ([The Hill](https://thehill.com/business/4735708-young-voters-house-buying-raising-family-job-market-poll/?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - **14,000** —The total number of layoffs this year at **Tesla**, leading the industry in layoffs, with **Dell**, **Cisco**, **Xerox**, **PayPal**, and **Microsoft** close behind ([Benzinga](https://www.benzinga.com/top-stories/24/06/39457749/tesla-leads-2024-us-tech-layoffs-so-far-followed-by-dell-cisco-xerox-paypal-microsoft?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - **8.45%** — The percentage that CFO median pay was raised in 2023 from the previous year, mostly due to stock-based initiatives ([WSJ](https://www.wsj.com/articles/meet-the-highest-paid-cfos-of-2023-1b8e7748?mod=business_lead_story&utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - **53%** — The percentage of Americans that don’t use all their vacation days ([Expedia](https://www.expedia.com/newsroom/expedia-report-finds-americans-win-the-gold-medal-for-taking-fewest-vacation-days-globally/?utm_source=chartr&utm_medium=email&utm_campaign=chartr_20240624))     **INDUSTRY INTEL** ## **M&A Deals, Industry Moves, & Other Things To Know** - Background check platform **KarmaCheck**, the latest project from **LinkedIn** co-founder **Eric** **Ly**,raised $45 million in a Series B funding round, Ly announced on LinkedIn ([SIA](https://www.staffingindustry.com/news/global-daily-news/karmacheck-raises-45m-latest-funding-round?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Canadian freelance hub **Freelance.ca** has acquired **Workhoppers**, one of their major competitors ([Yahoo! Finance](https://ca.finance.yahoo.com/news/freelance-ca-reinforces-market-leadership-140000982.html?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Workforce platform **Gig and Take** announced it raised a $4 million seed round and that it will rebrand as **Wilya** ([SIA](https://www.staffingindustry.com/news/global-daily-news/gig-and-take-announces-new-name-and-4m-funding-round?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - AI-powered skills platform **TechWolf** closed a $42m round of Series B funding and said it will set its sights on the U.S. market ([Unleash](http://Unleash.aihttps//www.unleash.ai/hr-technology/techwolf-closes-42-7-mil-series-b-to-double-down-on-ai-the-us-market?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Remote workforce marketplace **Toptal** announced that it has acquired **Growth Collective**, a major freelance marketplace ([HR Tech Feed](https://hrtechfeed.com/toptal-adds-marketing-talent-makes-acquisition/?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Streaming platform **Netflix** announced a “keeper test” for managers to decide which employees to keep in a controversial memo ([The Street](https://www.thestreet.com/technology-1/netflix-tells-managers-to-fire-employees-if-they-fail-unusual-test?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Most members of **SHRM** said in the organization’s most recent annual employee benefits survey that health benefits either “very” or “extremely” important to them, among other findings ([HR Dive](https://www.hrdive.com/news/shrm-benefits-survey-flexibility-menopause/719874/?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup))   **A MESSAGE FROM CULTURECON** [![](https://weekly.talivity.com/hubfs/Imported_Blog_Media/CC24_Recruitment_Marketing_Ad-1.jpg)](https://ti.to/culture-con/culturecon2024/discount/RECRUITMENTMARKETING25?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) Join **RecruitmentMarketing.com** at **CultureCon 2024** and be in community with Culture Geeks representing **Fanatics**, **Atlassian**, **Gallup**, **Activision** and many other innovative, human-centered organizations. Network with the best talent development, people operations and employee experience professionals and learn how they're fostering a thriving employer brand and positive workplace culture. 👉️ [**Click here for 25% off registration**](https://ti.to/culture-con/culturecon2024/discount/RECRUITMENTMARKETING25?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)   **OPEN ROLES** ## **Jobs You Might Want (For Yourself!)** - Gaming community platform **Discord** is hiring a [Senior Technical Recruiter](https://www.linkedin.com/jobs/view/senior-technical-recruiter-contract-at-discord-3955122928?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) based remote, with headquarters in San Francisco, CA - Design platform **Figma** is hiring a [Technical Recruiter](https://www.linkedin.com/jobs/view/3955060541?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) based remote, with headquarters in San Francisco, CA - Loungewear company **SKIMS** is hiring a [Retail Field Recruiter](https://www.linkedin.com/jobs/view/3956072447?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) based remote, with headquarters in Los Angeles, CA - Healthcare startup **Charlie Health** is hiring a [Recruiter](https://www.linkedin.com/jobs/view/3955838740?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)based remote, with headquarters in New York, NY - Retail software company **Shopify** is hiring a [Recruiter](https://www.linkedin.com/jobs/view/3946211989?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) based remote, with headquarters in Ottawa, ON - Retail giant **Amazon** is hiring a [Senior HR Business Partner](https://www.linkedin.com/jobs/view/sr-hr-business-partner-at-amazon-3890002419?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) based in Little Rock, AR - Food and beverage giant **Anheuser-Busch** is hiring a [Human Resource Business Partner](https://www.linkedin.com/jobs/view/human-resource-business-partner-at-anheuser-busch-3912836695?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) based in Bronx, NY *For more of these roles delivered to your inbox every Monday, subscribe to the* ***RecruitmentMarketing.com Weekly Jobs*** *newsletter by clicking* *[here](https://magic.beehiiv.com/v1/7a76e29f-4a10-46fc-8f64-ecbe8adb5107?email=)**. For a full list of open roles, head over to our* ***TAlent Job Board*** *by clicking* *[here](https://info.recruitmentmarketing.com/jobs?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)**. If you’re publicly seeking a job, get highlighted during our* ***#TalentTuesday*** *by filling out your profile* *[here](https://forms.gle/h5oqXQmeDbHQywL18?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)**.*   **LAYOFFS** ## **Places For You To Source Fresh Talent** - Biosecurity firm **Ginkgo Bioworks** said it will lay off at least 35% of its workforce, approximately 158 employees, citing a decrease in revenue ([Boston Globe](https://www.bostonglobe.com/2024/06/20/business/gingko-bioworks-layoffs/?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Drug company **Somitaro** **Pharma** plans to lay off 400 employees in latest round of layoffs, marking 1,260 in total since June 2023 ([FiercePharma](https://www.fiercepharma.com/pharma/following-sweeping-us-layoffs-amid-revenue-decline-sumitomo-pharmas-new-head-weighs-japan?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Fintech company **PayPal** will lay off 85 Irish-based employees after an announcement in February that up to 250 jobs would be cut this year ([Irish Examiner](https://www.irishexaminer.com/business/companies/arid-41418832.html?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup))  - Payments company **Wex** announced it will lay off 375 staff members, 5% of its workforce, with the majority of cuts occurring in the technology sector ([Portland Press Herald](https://www.pressherald.com/2024/06/18/wex-is-laying-off-375-employees-worldwide/?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Marketplace company **ReshaMandi** said it will lay off approximately 80% of its workforce after failing to receive adequate funding and scaling down operations ([The Economic Times](https://economictimes.indiatimes.com/tech/startups/fund-crunch-forces-reshamandi-to-lay-off-80-employees/articleshow/111119052.cms?from=mdr&utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup))  - Ad-tech company **Perion** will cut 5% of its staff, about 20 employees, as it begins to transfer a portion of its activity from New York to Israel ([Globes](https://en.globes.co.il/en/article-perion-network-lays-off-20-moves-some-us-activity-to-israel-1001420801?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Mobile transportation app **Moovit** announced it will reduce 10% of its workforce, about 25 employees, following a replacement of its CEO ([CTech](https://www.calcalistech.com/ctechnews/article/h10s7illc?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup)) - Software company **Flutterwave** will reduce about 3% of its workforce, affecting 30 people, to shift business focuses on revenue drivers ([Techcabal](https://techcabal.com/2024/06/24/flutterwave-lays-off-3-of-its-workforce/?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup))    ## 👋 **Thanks for reading!**   [Explore the RecruitmentMarketing.com Marketplace](https://www.recruitmentmarketing.com/marketplace?utm_source=recruitmentmarketing.beehiiv.com&utm_medium=referral&utm_campaign=ai-s-creative-coup) Spread the word: [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://weekly.talivity.com/p/ais-creative-coup) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://weekly.talivity.com/p/ais-creative-coup) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://weekly.talivity.com/p/ais-creative-coup) ## Keep reading [![](https://weekly.talivity.com/hubfs/Imported_Blog_Media/V2-1.png)](https://weekly.talivity.com/the-ai-effect) ### [🔍 The AI effect](https://weekly.talivity.com/the-ai-effect) by [Admin](https://weekly.talivity.com/author/admin) [![](https://weekly.talivity.com/hubfs/Imported_Blog_Media/V2-1.png)](https://weekly.talivity.com/p/triple-checking) ### [✅ Triple checking](https://weekly.talivity.com/p/triple-checking) **In partnership with** by [Admin](https://weekly.talivity.com/author/admin) [![](https://weekly.talivity.com/hubfs/Imported_Blog_Media/V2.png)](https://weekly.talivity.com/p/chilly-summer) ### [🧊 It's a chilly summer](https://weekly.talivity.com/p/chilly-summer) by [Admin](https://weekly.talivity.com/author/admin) [![The Talivity Weekly - left justify@300x](https://weekly.talivity.com/hs-fs/hubfs/talivity/logos/The%20Talivity%20Weekly%20-%20left%20justify@300x.png?width=300&height=63&name=The%20Talivity%20Weekly%20-%20left%20justify@300x.png "The Talivity Weekly - left justify@300x")](https://www.talivity.com/) All you need to know to stay ahead in talent acquisition. #### Home - [Posts](https://recruitmentmarketing.beehiiv.com/) - [Newsletter](https://recruitmentmarketing.beehiiv.com/publications) [![x](https://weekly.talivity.com/hs-fs/hubfs/RMC%20Landing%20Page%202024/x.png?width=44&height=44&name=x.png)](https://twitter.com/talivity)  [![ln](https://weekly.talivity.com/hs-fs/hubfs/RMC%20Landing%20Page%202024/ln.png?width=44&height=44&name=ln.png)](https://www.linkedin.com/company/talivitynetwork/)  [![fb](https://weekly.talivity.com/hs-fs/hubfs/RMC%20Landing%20Page%202024/fb.png?width=44&height=44&name=fb.png)](https://www.facebook.com/talivity)   --- © 2024 Talivity.com. - [Privacy](https://beehiiv.com/privacy) - [Terms of Use](https://beehiiv.com/tou) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://weekly.talivity.com/author/admin" }, "dateModified" : "2024-09-12T13:39:08.268Z", "datePublished" : "2024-06-27T11:59:00.000Z", "headline" : "🎨 AI's creative coup", "image" : [ "https://weekly.talivity.com/hubfs/Imported_Blog_Media/v2jpg.jpg" ], "mainEntityOfPage" : { "@id" : "https://weekly.talivity.com/p/ais-creative-coup", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://weekly.talivity.com/hubfs/Talivity%20Logo%20-%20GunMetal%20&%20Teal-1.png" }, "name" : "Talivity" } } ```